Real Estate Videos

California’s Most Devastating Wildfire Scorches Entire Town

Although late in the year, California continues to battle devastating infernos. The state has been experiencing unrelenting, extremely dry conditions over the past several years due to fuel build-up combined with drought and a warming climate, experts say. Currently, two major blazes pose a colossal threat, already having claimed the lives of at least 44 […]

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Is Your Group Missing Out on .realestate?

NAR PULSE—Your agents cover a lot of ground…your digital presence should, too. There are two days left for members, firms and boards of the National Association of REALTORS® (NAR) to take advantage of exclusive access to purchase .realestate web addresses before the pre-sale ends. From westend.realestate to bayside.realestate, the possibilities are endless. Make sure your […]

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Secrets to Working With Luxury Buyers

One of the biggest differences when dealing with buyers and sellers in the luxury real estate market is that—unlike their counterparts in the traditional market—in many situations, these clients will not actually need to purchase or sell a home. They simply want to—especially if it’s their second or third home! This can lead to erratic behaviors and […]

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New Tax Law Offers Big Surprise Deduction for Most Real Estate Professionals

Nine months after the whirlwind enactment of the Tax Cuts and Jobs Act of 2017, most Americans remain unimpressed. In recent polling, only 39 percent approve of the new law, while 43 percent don’t like it. Yet, according to the White House, 82 percent of all middle-income households will receive a tax cut. Obviously, there’s […]

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Competition Motivates Greatness: A Broker Public Portal Story

The wall that separated the public from listing data fell with the rise of consumer demand for more information. A few bricks still stand, but a new mythal is being built. For the unfamiliar, a mythal is a plot element from fantasy novels that prevents certain control from being employed, affects everyone in its bounds […]

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7 Ways the Fed’s Decisions on Interest Rates Affect You

(TNS)—When the Federal Reserve raises interest rates, you feel it. “The Federal Reserve has its fingers in your pocketbook to a greater degree than the IRS,” says Michael Reese, a certified financial planner in Traverse City, Mich. In September, the Fed raised rates for the third time in 2018, and a fourth hike in December […]

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Growing an Inspired Company: Berkshire Hathaway HomeServices Georgia Properties

Dan Forsman, CEO, Berkshire Hathaway HomeServices Georgia Properties Having battled through the new-homes collapse during the recession, Atlanta-based Berkshire Hathaway HomeServices Georgia Properties now stands as the area’s premier provider of residential real estate services. Thanks to a series of strategic moves—including tapping into the power of a world-renowned brand—CEO Dan Forsman has led the […]

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Coming Out on Top

In the following interview, Stephanie Sandoval, broker/franchise owner of HomeSmart Lifestyles in Queen Creek and Fountain Hills, Ariz., discusses the advantages of the brand, the local market, technology, and more. Region Served: Arizona Years in Real Estate: 18 Number of Offices: 2 Number of Agents: 145 Favorite Part of Your Job: Teaching and mentoring newer […]

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Paul Grover: High-End Service and Deep Local Roots

Vitals: Robert Paul Properties Years in Business: 9 Size: 10 offices, 100 agents Regions Served: Cape Cod, Greater Boston, Coastal Mass. 2017 Sales Volume: $615 million 2017 Transactions: 629 www.robertpaul.com Ever since beginning a career in real estate in 1981, Paul Grover has personally handled more than $1.5 billion in sales, and continues to broker […]

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HENRYs: One of the Greatest High-Earning Segments in Real Estate

Who is HENRY? The acronym, which stands for High Earners Not Rich Yet, represents a segment of the consumer population, made up primarily of millennial and young Gen X homebuyers who earn over $100,000 per year. This niche demographic represents one of the greatest emerging sources of profit for agents—and that’s why Engel & Völkers […]

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